Qualitative Analysis with Max QDA

 You have reached a point in your qualitative research study where you need to analyze your data. You have also decided to use Max QDA.

Max QDA is one of the most reliable computer assisted qualitative data analysis software (CAQDAS). We are going to go through six steps, including:

  1. A general introduction into Max QDA and its functionalities.
  2. Importing transcripts.
  3. Coding.
  4. Coming up with themes.
  5. Exporting the code list.
  6. Writing the data analysis report.

This article is about conducting qualitative analysis using Max QDA. You can analyze transcripts, after you conduct your interviews, semi structured interviews, or focus groups.

 The first thing we do is, in Max QDA, we can open a project. Yes, let’s call that New Project 1.

Image pointing at new project section in Max QDA

The Creation of a New Project in Max QDA

 So, the first thing that you see when you open Max QDA is this top menu, where you have home, import, codes, memos, variables, analysis, mixed methods, visual tools, reports, maxdictio and stats.

Image showing the Top Menu in Max QDA

The Top Menu in Max QDA

 Then we have the second menu here, with text, PDFs, transcripts, import.

Image showing a menu in Max QDA

The Second Menu in Max QDA

 Then we have on my left, we have document sets, code sets.

Image showing the left menu in Max QDA

The Left Menu in Max QDA

Basically, this will be a beginner lesson on how to get codes and combine codes to form themes.

Importing Documents

Image of importing documents as a step of qualitative analysis in Max QDA

Importing Documents

 The first thing you can do is import documents. What I will do is to go to my downloads, grab my focus group, which I want to analyse, drag and drop it inside. I’m importing that document into Max QDA.

You can see this is my focus group.

Image showing a focus group in Max QDA

A Focus Group Transcript in Max QDA

Coding

Image of coding as a step of qualitative analysis in MaxQDA

Coding

 After you import a document in Max QDA, you can then begin coding.

 Before we begin coding, I want to define a code. A code is a label or interpretive statement to specific information that’s important to a research question or objectives.

Image defining a code

Code Definition

Let’s start coding.

This focus group is about discussion among depressed pregnant women in urban low-income areas.

 The interviewer says, “expectant mother’s experience a lot of stress either from family or life. We want to hear from you what makes pregnant mothers be stressed. Let’s share our experiences so that when we will be presenting, we can know the problem among the expectant mothers and find a solution because you are considered a special group and you need not be stressed. There are different reasons that can result to stress. Let’s share the experiences as everyone has their own experiences.

Image showing a  section of a transcript in Max QDA

A Section of a Transcript in Max QDA

This is a focus group, which means that different people were interviewed.  Let’s look at the first respondent.

How are you? What makes us mothers to be stressed is how you live. Maybe you don’t have work, you’re pregnant, maybe you don’t have work, you’re pregnant.”

Image highlighting a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

Highlight that section we want to code, right click and say, or select, with new code,

Image showing the process of creating a code in Max QDA

The Process of Creating a Code in Max QDA

 And then we want to assign a red colour to that and call this unemployment.

Image showing a code in MaxQDA

The Code Unemployment is Created

Remember we are only adding labels or interpretive statements to information that’s important to our research question.

One of the causes of stress among pregnant women. Then when life becomes a challenge, the husband becomes noisy in the house with arguments now and then. This makes mothers be stressed.”

Image showing a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

We can see another reason here is when life becomes a challenge, the husband becomes noisy in the house with arguments now and then this makes mothers be stressed.

This one is again, now we can assign that the next colour there which is maroon. This one can be spousal conflicts.

Image showing a code in MaxQDA

The Code Spousal Conflict is Created

Let’s keep going.

Other stressing situation is when sick during your pregnancy as you can’t manage yourself.

Image showing a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

Highlight that section, right click, click on with new code and then choose the next colour.

Sickness during pregnancy

Image showing a code in Max QDA

The Code Sickness During Pregnancy is Created

Click OK, that’s another code.

Then you have kids ,no work, there’s no way you can feed them. This contributes to a lot of thoughts resulting into stress.”

Image highlighting a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

Inability to provide for family.

Right click, with new code, and let’s assign this another colour code like inability to provide a family.

Image showing a code in Max QDA

The Code Inability to Provide for Family

 Let’s keep coding. The first respondent says,

Before I met you, I’ve been in much stress. My life was a bit difficult as my husband and his family stressed me Okay, my life was a bit difficult as my husband and his family. It reached a point of him moving out of the house.”

A Section of a Transcript in Max QDA

This is spousal conflict.

Now, because this code or this statement coincides with spousal conflict code, how do we solve this? We can right click and go to select this area with spousal conflicts.

Image showing the addition of a code to another code

The Code Spousal Conflict is added to the Code Spousal Conflict

Okay, that means we want to put that statement in there

Then, “this really stressed me as I didn’t know what to do as I was jobless.”

Image showing a section of a transcript in Max QDA

A Section of A Transcript in Max QDA

 Again, we see another statement here. Now this one I want to show you another way. Being jobless is the same as unemployment, right?

This statement we can drag and drop it inside the unemployment. It’s the same as right clicking and going to with unemployment.

Okay, we assign that statement into the unemployment code. And that’s another way.

Let’s continue coding. “How are you? Stress comes in when you’re not getting along with your husband.”

Image highlighting a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

When you’re not getting along with your husband, that can, we can drag and drop that into spousal conflicts.

He cannot purchase food or pay rent. He said he runs away. You find yourself lonely and stressed. On how you pay rent plus, school fees and there is no way you can go to work.”

Image showing a section of a transcript in Max QDA

A Section of Transcript in Max QDA

You can right click with new code and then we can add another colour here. Lack of financial support from spouses.

Image showing a code in Max QDA

The Code Lack of Financial Support from Spouses is Created

Then, we have the third respondent. “I usually do sales. As you know, it has a lot of pressure. It reached a time I told my boss that I won’t be attending my work daily due to some business queries which are hectic.”

Image showing a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

We can see, this person is talking about job demands, being stressful as a pregnant woman. Right click, create new code, let’s assign a new colour code for that, and call this job demands.

Image showing a code in Max QDA

The Code Job Demands is Created

My second stress was with my neighbours whom we usually had issues with but I vacated.

Image highlighting a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

They had issues with neighbours. Again, we right click, highlight that statement and call this, we give this a new colour code and call this conflict with neighbours,

Image showing a code in Max QDA

The Code Conflict with Neighbours is Created

Let’s keep coding fourth the respondent. “My stress comes from diseases.

A Section of a Transcript in Max QDA

Right click, go to with new code and give this a new colour code. That’s green. My stress comes from diseases.

Illness. So, illness,

Image of a code in Max QDA

The Code Illness is Created

Lack of source of income.

This one can be lack of a stable source of income.

Image of a code in Max QDA

The Code Lack of a Stable Source of Income is Created

Parents expectations, like for me, my parents didn’t expect me to get pregnant at this time. It’s kind of relation between us. We’ll take time to grow back to how it was.”

Image highlighting a section of a transcript in Max QDA

A Section of a Transcript in Max QDA

Disagreement with parents

Image showing a code in Max QDA

The Code Disagreement with Parents is Created

Generating Themes

Image of generating themes as a step of qualitative analysis in Max QDA

Generating Themes

Now, having all these codes means we can move to the next stage of getting themes.

Before we go and develop themes, I want you to understand that themes are categories of codes with a shared pattern of meaning.

If we combine different codes with a shared pattern of meaning, that will form categories which we are going to call themes.

Image describing themes.

Themes Description

Now, let’s get themes. One of the themes I see, is, if you look at lack of financial support from spouses, unemployment, lack of a stable source of income, all those point out to financial issues.

If I go to codes now, I talk about financial issues as a theme create and we create the theme financial issues

and then I can add a memo I want to describe what this theme means for themes we have to add a description

This represents all financial issues that cause stress among pregnant women. That’s the description. Now that’s a theme.

Image showing a theme and its description in Max QDA

A Theme and its Description

Now because financial issues is a theme. We are going to give it its own colour. So that we assign everything related to financial issues there.

 I want to use red for that now.

Drag and drop unemployment. Drag and drop lack of a stable source of income. It’s a financial issue. All of this now I think should be blue. Lack of financial support from spouses. It’s a financial issue. Drag and drop it under financial issues.

Under the theme of financial issues, you can see you have so many issues, like lack of financial support, lack of stable source of income, and unemployment. These three codes have a shared meaning that points to the theme of financial issues.

Image showing a theme with its codes in Max QDA

A Theme with its Codes

Let’s form another theme. You can see conflict with neighbours. Spousal conflicts, I can form a new theme under codes and call this conflict.

Go back to this theme and go to code memo and say this represents any kind of conflict experienced by pregnant women.

Image showing a theme with its description in Max QDA

A Theme with its Description

And then, under conflict, now we can drag this code called conflict with neighbours under that theme. Then we can go look for spousal conflict, drag and drop it there.

Image showing a theme with its codes in Max QDA

A Theme with its Codes

Then another theme you can see illness and sickness. Okay. I can go and create another theme, call it illnesses.

Then say this represents any form of illnesses affecting pregnant women.

Image showing a theme with its description

A Theme with its Description

Then bring this to illness, this is the main one and I drag and drop this code called illness inside the theme illness, the one called sickness during pregnancy inside the theme illness.

Image showing a theme with its codes in Max QDA

A Theme with its Codes

 Now, we can see that’s how we get themes.

A pattern of shared meaning between the codes will form the themes.

After you are done with that, you can always come and generate some kind of report you can go to the report area in Max QDA and click export, go to code system, and you can export your code system.

 You can export it as a word document.

This is the coding system we are going to get with clear descriptions for every main theme.

Image showing the coding system obtain after data analysis in Max QDA

The Coding System

And basically, that’s how we perform qualitative data analysis in Max QDA.

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